Cruels

We briefly managed LA based House/R&B producer Cruels. In that time we organised a collaboration between him & Salt Ashes in which we pitched him to Spotify & had it included in multiple playlists (Fresh Finds, Tropicana & Weekend Hangouts to over 720K followers) which has now seen it boosted to over 6 million streams. We also had it added to the in-store playlist for H&M’s flagship London store, and above all, having the track aired on BBC Radio 1Xtra before the official release. We also liaised with many upcoming artists to organise collaborations between them.